Supermodel Kate Moss has shed her clothes for a new ad campaign for a jewellery line.

In a candid photo shoot for jeweller David Yurman, the 35-year-old catwalk queen is seen lying on her front wearing only a heavy chain necklace and bracelet. In another shot, she is photographed in the sea, with her hair slicked back, wearing a different necklace, reports dailymail.co.uk.

The pictures were taken by renowned photographer Peter Lindberg and Moss is happy with her figure, which is slightly more curvy now.

'I was never anorexic, so I was never that skinny. But I remember thinking, I don't want to be this skinny. I was doing shows and flying economy ... nobody ever fed me. Or I'd be staying in hotels so cheap that by the time I'd get in, there wasn't any room service... I didn't eat for a long time,' she said.

Moss says she knows many people don't regard her as a natural beauty.

'It sounds really corny, but I think that if you're beautiful inside, it shows on the outside for sure. You can be a pretty face, but if you're not a nice person, it just doesn't work. I'm not traditionally a beauty, but apparently people think I'm all right. If you're a nice person, it definitely helps.'