Hollywood actress Jennifer Aniston is reportedly working on a new fragrance for the last 20 months and plans to launch it in style.

'Jen has yet to get 100 percent behind any name, but the one she favours is 'Aniston',' Ok! magazine quoted a source as saying.

However, some of the ad executives behind the perfume really disliked the name. Another suggestion, 'Echo,' was also rejected.

'Jen wants to unleash some really glamorous commercials on TV, once her perfume is named.

'It's all about capturing the idea of romance and freedom at any age, but it's hard to do that in just one word,' the source added.